Meet our team

Founding Director, Mike grew Primehort from the soil up. With roots in sales, his industry knowledge is invaluable.

Ernie leads the sales team and our strategic direction. A familiar face to most NZ Nurseries, he thrives in the industry.

Joel has a keen eye for tailored solutions that maximise productivity and yields for nurseries of every scale.

Regan leads our retail sector with expert support and sales strategies that drive customer success.

Andrew combines his 40+ years of horticulture experience with a passion for helping NZ growers and landscapers succeed.

With over 15 years experience in sales and management, Karina is our greenhouse expert at PrimeHort.

Chantelle supports the retail sales manager and delivers exceptional communication and customer support.

Tegan’s busy role includes supporting our senior sales manager, procurement, and videography services.

Jo oversees procurement while also maintaining excellent customer relationships.

Peter’s hard working nature and reliability makes him a vital part of the team. His experience and knowledge is invaluable.

With strong horticulture know-how, Conrad keeps orders moving in an accurate and timely manner.

Budd understands a deadline and is focused on efficient, safe and accurate handling of all stock.

Danielle provides all-round support across admin, customer service and daily operations.

A Chartered Accountant with more than 30 years’ experience, Tanya provides strong financial direction and efficiencies.

Drew shapes and scales AI solutions to boost productivity and create a positive impact for our customers.

As a seasoned marketing specialist, Philippa brings ideas to life with compelling graphic design to grow our brand.

Kirsty has been in marketing since 1998. She is responsible for showcasing products and building our profile in the industry.

With over 30 years’ experience in marketing and design, John is skilled at brand engagement and creative direction.