Superheroes don’t always wear capes.
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Superheroes don’t always wear capes.

Nov 14, 2023 - Category : News

Generosity is one of our core values at PrimeHort.

Our values are displayed as large posters in the lunchroom, but generosity isn’t something we shout from the rooftops about – probably for fear of showing off! We’re definitely a humble lot who give freely without expectation of return. However in our latest customer research project, we discovered that PrimeHort is well-known for its generosity in business, but our customers were curious to learn more about our support in the community.

Generosity isn’t something we do in an ad-hoc manner and then stop. For PrimeHort, it’s an ongoing commitment and we feel grateful to be in a position to help. So without bragging or seeking praise, here is a rundown of what we’ve been doing in this space recently:


PrimeHort is based in Kaiwaka, a small Northland town with a big heart. There are many unsung heroes in our local communities who are giving up family time, work and rest, just to keep us safe. Our nearby fire brigade in Maungaturoto is a great example.

It felt good to provide a couple of donations this year. We hope it goes a small way to help their hardworking volunteers. We acknowledge the work they do – the family times skipped, dinners that go cold, or the sport matches they miss – thank you from PrimeHort for the sacrifices you make.


Who are RRT? A global network who deliver hope and relief to people across the globe. From fire, flood, global pandemic, or humanitarian need, RRT are some of the first people to show up and help.

Many of our team are members of RRT, and often find themselves providing voluntary emergency service for the Paparoa, Maungaturoto and Ruawai Communities. With the recent weather events, our efforts have included sand bagging for flood affected families, along with preparing and serving meals.

At a wider level, in March 2022, PrimeHort gave a substantial donation to Operation 322 which delivered essential aid to the people of Ukraine, including food boxes for families.


We have teamed up with the Mangawhai Harbour Restoration Society (MHRS) who like us, are passionate about getting plants in the ground to create a healthier environment. PrimeHort donated 640 native plants and provided the elbow grease to plant them around the Mangawhai Sandspit. We also gave fertiliser tablets, water crystals, bamboo stakes and plant guards to get every plant off to a good start.

The crew at MHRS make a hugely positive impact in revitalising and preserving the Mangawhai Harbour. Their energy and effort in planting and fencing programs to stabilise shifting sands and protect the birdlife, is impressive.

NZPPI – ongoing industry sponsorship.


Mitre 10 are locally owned and very much part of the fabric in local communities. They like to lend a helping hand to those in need – like building decks, making over gardens, painting walls, planting projects and more.

In August, we supplied 2,000 fertiliser tablets for 800 Trust, a wonderful project using AI to protect a flourishing Kiwi colony in the back blocks of Taranaki.

This is just a snapshot of how we are lending a hand.

PrimeHort’s dedication to generosity is forever evolving, with a focus on environmental and industry support, children’s health, humanitarian aid, and overall community development.

Our efforts are driven by a genuine desire to give back and ensure a sustainable, vibrant future for all. By supporting causes close to our heart, we hope to achieve a safer, happier, greener and more prosperous world. We promise to keep you in the loop!

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